2014 Parade Fact Sheet

2014 Ameren Missouri Thanksgiving Day Parade

Fact Sheet

Date: Thursday, November 27, 2014
Time: Parade Starts at 8:45 a.m.
Location: Downtown St. Louis, Missouri
Starts: 7th and Market Street then travels West on Market Street to Union Station
Ends: Market Street and 20th Street

Facebook: facebook.com/ChristmasInStLouis
Twitter: twitter.com/ChristmasInSTL – Hashtag: #STLHolidays

Annual Attendance: With favorable weather, the St. Louis Police Department estimates
parade attendance in 2014 to be 20,000

Viewers on KMOV Channel 4: According to Nielsen media research, the live broadcast of
KMOV Channel 4 is viewed by more than 100,000 households throughout the region.


Holiday Magic in St. Louis

Honorary Grand Marshal

Retired Chairman, President and CEO, Ameren Corp. – Tom and his wife Carol Voss

Junior Grand Marshal

Winner of Coloring Contest – announced at the Ameren Missouri Festival of Lights on Saturday, November 22, 2014


– 30th Annual Parade
– Televised on KMOV Channel 4 starting at 8:00am with the Great Day St. Louis show.
– KMOV Hosts: Claire Kellett, Andre Hepkins, Kent Ehrhardt, Matt Chambers and Virginia Kerr during Great Day.
– CBS Radio Station – Fresh 102.5 participating in the parade
– 120 Units scheduled for the parade
– 10 Helium Balloons
– 350 Balloon handlers
– 16 bands including more that 1,500 instruments
– 16 Dance and cheer teams teams with more than 250 performers
– 11 Specialty floats
– St. Louis Cardinals beloved mascot – Fredbird and Team Fredbird

2014 Magnificent Floats: (sponsored Floats)

Santa Claus Float – with volunteers from the Wilson School
Art Museum Float – Volunteers from VP Parade and Fair St. Louis
Girl Scout Float – Girls Scouts
Fair St. Louis Float – National Park Service
St. Louis Zoo Float – The Switch with volunteers from the St. Louis Zoo
Stark Room Float – St. Louis Civic Pride Foundation
Trolley Float – Downtown STL
USO Float – USO volunteers
Missouri Athletic Club Float – volunteers from the MAC
Christmas in St. Louis – Santa Float

Spirited Marching Bands

Alton High School
Belleville East High School
Bond County High School – Greenville, Illinois
Collinsville High School
Mater Dei Catholic High School
McCluer South/Berkeley High School
Mehlville High School
Normandy High School
Northwest/Cedar Hill High School
O’Fallon Township High School
Ritenour High School
Soldan International Studies High School
St. Charles West High School
Winfield High School

Other Participating 2014 Bands:

John Ford Highland Bagpipe Band
Carr Lane Visual and Performing Arts Middle School

Helium Balloons

Ameren Missouri Louie the Lightening Bug
40′ Purina Puppy Dog
Wings of Hope
60′ Kermit
50′ Animal
25′ Santa Jingle
25′ Candy Cane
30′ Tom the Turkey – Cold Air
2 CISL Ornaments

2014 Christmas in St. Louis Charitable Partners

The Little Bit Foundation

2300 Clark Ave.
St. Louis, MO 63103

Mission: We are committed to helping disadvantaged school children by creating a positive impact for
personal growth, increasing self-esteem and encouraging a more focused and active learning
environment. We do this by building strong relationships and partnering closely with St. Louis

Core Values: The core values of The Little Bit Foundation guide our actions and behaviors everyday
and help promote positive change in our partner schools.
To date, The Little Bit Foundation has served over 28,000 children. This year they plan on distributing
1,872 woarm winder coasts to children who otherwise would not have one.

Voices for Children

920 North Vandeventer
St. Louis, MO 63108
Phone: 314.552.2352

Mission: Voices for Children advocates for abused and neglected children and youth in St. Louis by
representing their best interests in court and in the community.

Vision: Every child lives in a safe, permanent home and has the opportunity to thrive.
Voices for Children CASA advocates and child advocacy professionals work one-on-one with children
while they are in foster care providing direct legal and social advocacy services to meet their
individual needs and goals. Voices for Children advocates directly impact the health, mental health,
education, safety, stability, family connections and permanency of children ranging in age from
newborn infants to older youth up to their 21st birthday.