The Holiday in St. Louis Foundation is a civic organization dedicated to enhancing the community’s celebration of the holiday season by coordinating two signature events that have become holiday traditions for St. Louis families.
- The Ameren Missouri Festival of Lights event at Kiener Plaza kicks off the season with live performances, Salvation Army a dramatic holiday tree illumination capped off with a fireworks display.
- The 38th Annual Ameren Thanks-for-Giving Parade will feature 120 festive units including marching bands, drumlines, dance units, floats, and entertainment. The live broadcast on KMOV Channel 4 is viewed by more than 100,000 households throughout the region, and ten thousand spectators typically attend the parade along the streets of downtown St. Louis.
Presenting Parade Title – SOLD
Presenting Festival Title – SOLD
Platinum Broadcast Backdrop Parade – $25,000
Platinum Tri-Title Production Light Show – $25,000
Gold Festival Stage – $10,000
Gold Broadcast Opening Parade – $10,000
Gold Marching Band Competition – $10,000
Silver Festival Fireworks – $7,500
Silver Parade Review Stand – $7,500
Silver Festival Entertainment – $5,000
Silver Festival Village – $5,000
Silver Parade Unit Entertainment – $5,000
Silver Parade Start – $5,000
Silver Honorary Grand Marshal – $5,000
Bronze HISL Volunteers – $2,500
Bronze Blanket Collection (parade bands) – $2,500
Bronze Can Food Drive (parade units) – $2,500
Bronze Float Sponsor – $2,500
Bronze Festival – VIP Area – $2,500
Bronze Festival Snowball Playground – $2,500
Bronze Coloring & Essay Contest – $2,500
Units Parade Commercial Unit – $1,000
We have many other opportunities available and are happy to customize a package to meet your needs. Please call Ken Mallin at 314-580-2473 or Brian Hall at 314-992-0651 or Contact our sponsorship and development team HERE.