Mission Statement

Holidays in St. Louis is a charitable organization dedicated to adding to our community’s celebration of the holiday season.  We coordinate holiday lighting, decorations and celebrations and thereby increase tourism, shopping, dining and hotel use in the St. Louis metropolitan area during the holiday season.

We also assist and support local charities during the holiday season.

Chairman’s Message

Holidays in St. Louis is dedicated to the celebration of the holiday season in the St. Louis metropolitan area.

We are a community with deep traditions and a rich history.  Whether it is the Cardinals at Busch Stadium, the Blues at the Enterprise Center, the Billikens at Chaifetz Arena, concerts at the Stifel Opera House, St. Louis City FC at Centene Stadium, or a visit to the Arch grounds, the resurgence in downtown St. Louis is incredible.  What a great place to live, work and play today!

We host three special family events.

On November 19, 2022, the Ameren Missouri Festival of Lights will kick off the holiday season at Kiener Plaza.  That night, Gateway Arch Park will also open Winterfest.  Bands and dance troupes will perform, and we will light up the Salvation Army Christmas Tree.  At the end of the evening, we will celebrate with an incredible fireworks display.

On November 24, 2022, the Turkey Trot 5K will be run on the downtown streets.  This chip-timed event features a quality souvenir for all participants, and helps collect cash donations and canned goods for Operation Food Search.  The event is stroller and pet-friendly, and finishes along the parade route with preferred viewing areas.

Right after the Turkey Tot 5K, the Ameren Thanks-For-Giving Parade will take to the streets.  Our parade features over 130 units, including marching bands, specially made floats, huge helium balloons, vintage cars and many other surprises.  This year will be our parade’s 38th anniversary, which was recognized by U.S. News and World Report as one of the best in the country.

In keeping with the spirit of the holiday season, we recognize local charities each year that made a difference in our community.  We award a grant to each charity and, working with our media partner, KMOV-TV, provide broadcast exposure during the parade to highlight their outstanding work here in St. Louis.

We invite you to attend all of our events.  Make your own special memories with your family and friends, and please do not forget those in need this holiday season.

Merry Christmas and Happy New Year.

Kenneth J. Mallin
Chairman, Holidays in St. Louis

Please mail your check to:

Holidays in St. Louis
c/o Kenneth J. Mallin
Bryan Cave Leighton Paisner LLP
211 North Broadway
St. Louis, MO 63102

Many thanks for helping to make this community-wide effort such an outstanding success.  Thanks to you, Holiday in St. Louis is truly “A Special Time in a Special Place.”


You and your company or organization can get involved in one of the best parades in the United States!

Contact our sponsorship and development team HERE.