Sponsorship Opportunities

The Holiday in St. Louis Foundation is a civic organization dedicated to enhancing the community’s celebration of the holiday season by coordinating two signature events that have become holiday traditions for St. Louis families.

  • The Ameren Missouri Festival of Lights at Kiener Plaza kicks off the season with live musical and dance performances, the Salvation Army holiday tree illumination, and a  fireworks display.
  • The 40th Annual Ameren Thanks-for-Giving Parade will feature 120 festive units including marching bands, drumlines, dance units, floats, and entertainment. The live broadcast on the I-Heart Radio Platforms is viewed by thousands of 100,000 households throughout the region, and ten thousand spectators typically attend the parade along the streets of downtown St. Louis.

Presenting Parade Title – SOLD

Presenting Festival Title – $25,000

Platinum Broadcast Backdrop Parade – $25,000

Platinum Tri-Title Production Light Show – $25,000

Gold Festival Stage – $10,000

Gold Broadcast Opening Parade – $10,000

Gold Marching Band Competition – $10,000

Silver Festival Fireworks – $7,500

Silver Parade Review Stand – $7,500

Silver Festival Entertainment – $5,000

Silver Festival Village – $5,000

Silver Parade Unit Entertainment – $5,000

Silver Parade Start – $5,000

Silver Honorary Grand Marshal – $5,000

Bronze HISL Volunteers – $2,500

Bronze Blanket Collection (parade bands) – $2,500

Bronze Can Food Drive (parade units) – $2,500

Bronze Float Sponsor – $2,500

Bronze Festival – VIP Area – $2,500

Bronze Festival Snowball Playground – $2,500

Bronze Coloring & Essay Contest – $2,500

Units Parade Commercial Unit – $1,000

We have many other opportunities available and are happy to customize a package to meet your needs. Please call Ken Mallin at 314-580-2473 or Brian Hall at 314-992-0651 or Contact our sponsorship and development team HERE.