The Holiday in St. Louis Foundation is a civic organization dedicated to enhancing the community’s celebration of the holiday season by coordinating two signature events that have become holiday traditions for St. Louis families.
- The Ameren Missouri Festival of Lights at Kiener Plaza kicks off the season with live musical and dance performances, the Salvation Army holiday tree illumination, and a fireworks display.
- The 40th Annual Ameren Thanks-for-Giving Parade will feature 120 festive units including marching bands, drumlines, dance units, floats, and entertainment. The live broadcast on the I-Heart Radio Platforms is viewed by thousands of 100,000 households throughout the region, and ten thousand spectators typically attend the parade along the streets of downtown St. Louis.
Presenting Parade Title – SOLD
Presenting Festival Title – $25,000
Platinum Broadcast Backdrop Parade – $25,000
Platinum Tri-Title Production Light Show – $25,000
Gold Festival Stage – $10,000
Gold Broadcast Opening Parade – $10,000
Gold Marching Band Competition – $10,000
Silver Festival Fireworks – $7,500
Silver Parade Review Stand – $7,500
Silver Festival Entertainment – $5,000
Silver Festival Village – $5,000
Silver Parade Unit Entertainment – $5,000
Silver Parade Start – $5,000
Silver Honorary Grand Marshal – $5,000
Bronze HISL Volunteers – $2,500
Bronze Blanket Collection (parade bands) – $2,500
Bronze Can Food Drive (parade units) – $2,500
Bronze Float Sponsor – $2,500
Bronze Festival – VIP Area – $2,500
Bronze Festival Snowball Playground – $2,500
Bronze Coloring & Essay Contest – $2,500
Units Parade Commercial Unit – $1,000
We have many other opportunities available and are happy to customize a package to meet your needs. Please call Ken Mallin at 314-580-2473 or Brian Hall at 314-992-0651 or Contact our sponsorship and development team HERE.